![]() ![]() The appeal to new-to-aviation customers was palpable. In fact, Cirrus made the point several times that the goal of redesigning the interior of the G7 was two-fold-make it more like a car, and with an eye toward upselling down the road, also make it more like the Vision Jet. The start switch is keyless and pushbutton, just like a car. Virtually everything is touchscreen “just like your phone and your tablet.” The multifunction and primary flight displays (MFD/PFD) are 35% larger than existing Cirrus models’ and the top of the glareshield sits lower, exposing more of the windshield to the occupants’ view. The panel now puts the two Garmin touch controllers closer together in the center section, leaving room for a car-like “cubby” below the autopilot for cellphones and snacks. “Everything in reach” was a catchphrase, and the double meaning was that it meant not only exotic fly-to destinations, but also the cabin improvements, for both front and rear seats. From the tone of the video, Cirrus has embraced this market with its G7 redesign and the marketing that goes with it. She defined the second bump as when the first-bumpers’ non-aviation friends took a look at how attractive personal flying can be and acted on their attraction. The first bump came from pilots or those already interested in becoming pilots when they found themselves with “more time and the same amount of money,” while working from home and not being able to travel for business. When SR Series Executive Director Ivy McGiver discussed the company’s post-COVID market successes on video with AVweb’s Paul Bertorelli last September, she referred to a “second bump” in post-pandemic aircraft sales.
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